How to Create an Instagram Post for Business
With posts, carousels, reels, stories, and more it’s hard to know what to use when? It’s a lot to keep track of!
We’re going to cover the basics of posts today. Let’s learn why they’re useful, how to use them, and when to use them.
What is an Instagram post?
A single post are the posts you see on your feed that are just one image or graphic. You cannot swipe on it to show more images. It’s just a single image or graphic.
Why are Instagram posts useful?
Single posts are one of the simpler types of posts. They help you convey a direct message in a straight forward way.
Common ways I’ve seen business owners use single posts are:
Graphics for an upcoming sale or event.
Single photos with attention-grabbing caption copy to talk about an important topic or introduce yourself.
Inspirational or funny repost-able quotes or graphics.
How do I make an Instagram post?
The first step in creating a post is understanding what the purpose of your post is. Once you’ve gathered that, decide if you want to post an image or a graphic.
To create a graphic, I recommend using Canva. They have thousands of free templates to create beautiful graphics for your Instagram.
TIP: Make sure that you stick to using the same brand colors and brand fonts for all graphics you create. This will help your feed look more cohesive.
To post your image or graphic:
Open the Instagram app.
Press the “Create Post” button at the bottom center of your screen (square with a plus sign inside of it).
Select your image.
Press next at the top right hand corner of your screen.
Then, Instagram will give you some quick editing options. These filters aren’t used as often as they used to be in the beginning days of Instagram. It is more on trend to post unfiltered photos or photos that seem to be unfiltered. Less is more.
The options it gives you are:
Add music to your post by clicking the music icon at the top of the screen and searching the song you want to add.
Change the brightness and balance exposure with the “Lux” tool at the top of the screen (looks like a magic wand).
Choose a pre-made filter by swiping through the filter options.
Edit your image further by pressing the “Edit” button on the bottom left corner. This will allow you to create your own filter/ edit the finer details of the image.
NOTE: If you are posting a graphic, do not filter or edit the image. Leave it as it is.
Your Challenge: Make a post! 📸
Try your hand at creating a post! Post either an image or a graphic and add music to it!
If you feel confident in creating image posts, challenge yourself by heading over to Canva to create a graphic.
While I don’t have any Canva tutorial content, there are thousands of incredible content creators on Youtube and Tik Tok that do! Find their videos and see if you can learn a thing or two about Canva graphic creation for social media.
Happy posting!
