How to Schedule Your Instagram Content

Well team… you’ve now spent nineteen blogs with me, taking the time out of your busy schedules to improve your social media skills (and hopefully your social media confidence as well).

Now that you know how to make rockin’ content, we’re going to go over how to schedule it so you can batch your content the month prior, schedule it out, and free up your time (because I’m sure you’ve learned now that content creation can be a schedule hog).

How to Schedule Your Instagram Content

There are two ways to schedule your content, one in-app and one in Meta Business Suite.

To schedule your content in-app, go to post your content as usual. Once you get to the add caption page:

  1. Scroll to the bottom and click “Advanced Settings”.

  2. In the “Advanced Settings”, toggle on “Schedule this post”.

  3. It will give you a pop-up to schedule the day and time.

  4. Then press the back arrow on the upper lefthand corner.

  5. It may give you a pop-up that says “some of your settings can’t be saved”. This is because when scheduling in-app you can’t cross post to Facebook so it is automatically toggling that off for you.

Again, just a reminder, you cannot cross post to Facebook when you are scheduling content on Instagram… why? Because the Meta Business Suite gods decided so. (Genuinely there is no logical reason for this besides their technology hasn’t “gotten there yet” but whatever.) 🙄

To schedule through Meta Business Suite:

  1. Open Meta Business Suite.

  2. On the option panel on the left, click the Planner page.

  3. Find the day you want to post on. Scroll your mouse over the day you want to post on. At the very bottom of that day’s column there will be a button that pops up that says “Schedule”.

  4. It will give you five options. You can either click “Schedule Post”, “Create Reel”, or “Schedule Story”. Today we’re going to talk about the “Schedule Post” option.

  5. In the “Post To” section at the very top, make sure you’ve toggled both Instagram and Facebook.

  6. Then go ahead and fill out the rest of the information.

  7. Make sure to double check the date and time before pressing the blue schedule button.

If you can’t toggle on Instagram, your accounts might not be connected. Troubleshoot that with this blog.

Your Challenge: Schedule A Post!

Go take one of your beautiful creations and schedule it to go out tomorrow!

Happy scheduling! 😆 📆

Makenna Cook

Through years of musical theatre, circus arts, reporting for newspapers, and capturing stories visually through photography and videography, Makenna has developed a lens for the art of storytelling. Finding stories, bringing them to life, and publishing them in ways that captivate an audience is what she’s passionate about. Now she channels that passion through her social media management business, Entirely Bonkers Media Co.

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