October 2023 Content Ideas for Small Business Marketing

Written By Makenna Cook

Happy Fall y’all! We’ve made it to spooky season! 🎃👻


October is a fantastic month for small business owners to engage with their audience on social media. With a mix of autumnal charm and the excitement of upcoming holidays, there's no shortage of creative opportunities to connect with your followers. In this blog post, we'll provide you with a month-long content plan to keep your social media buzzing with activity.

Monthly Holidays

October is a month of many delightful holidays (beyond Halloween). Here's a comprehensive list of monthly October holidays to post about on social media:

  • Breast Cancer Awareness Month

  • Country Music Month

  • Financial Planning Month

  • Italian-American Heritage Month

  • LGBTQ+ History Month

  • National Book Month

  • National Apple Month

  • World Autism Month

Weekly Holidays

Beyond the months, October also has a handful of exciting weekly holidays:

  • 1st - 7th: Mental Illness Awareness Week

  • 6th - 12th: National Physician Assistant Week

  • 14th - 20th: National Baking Week

  • 27th - 1st: Grandparents Week

  • 29th - 4th: Polar Bear Week

Daily Holidays

While October is best known for Halloween, here are some other daily holidays to consider posting about this month:

  • 1st: International Coffee Day

  • 3rd: National Boyfriend Day

  • 5th: World Teacher’s Day

  • 10th: World Mental Health Day

  • 14th: Bookshop Day

  • 15th: World Students’ Day

  • 26th: National Pumpkin Day

  • 27th: National Black Cat Day

  • 28th: National Chocolate Day

  • 28th: National First Responders Day

  • 28th: National Immigrants Day

  • 29th: National Cat Day

  • 30th: National Candy Corn Day

  • 31st: Halloween

October is a month filled with opportunities for small businesses to connect with their audience on social media. By leveraging the fall season, specific holidays, and community engagement, you can create a diverse and engaging content calendar for your social media channels. Remember to stay authentic, interactive, and responsive to your audience's feedback throughout the month.

Don't forget to check back regularly for more social media content ideas, and feel free to customize these suggestions to suit your unique business and audience. Happy posting!

Makenna Cook

Through years of musical theatre, circus arts, reporting for newspapers, and capturing stories visually through photography and videography, Makenna has developed a lens for the art of storytelling. Finding stories, bringing them to life, and publishing them in ways that captivate an audience is what she’s passionate about. Now she channels that passion through her social media management business, Entirely Bonkers Media Co.

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